Case study: Business Development Assessment

Client was presented with opportunity to in-license an asset

Licensing partner presented forecast with Market Access and Pricing assumptions derived without customer / payer insight to support

Client needed more robust Market Access and Pricing assumptions to evaluate opportunity

Short time frame to make recommendation to Client‘s Board of Directors and conclude negotiations

Secondary research to analyze evidence, health technology appraisals and prices of analogue cases

Development of target product profiles based on information provided by licensing partner, client’s R&D department and JSC research

Rapid, targeted payer insight based on target product profiles on willingness to reimburse and pricing potential

Timely generation of robust Market Access and Pricing assumptions for Business Development Assessment

Delivery in format that enabled easy integration into Client’s forecast

Participation in multi-disciplinary discussions on outcome of Business Development Assessment

Support with presentation for recommendation to Client‘s Board of Directors •Positive client feedback on speed and quality of support